Maternity Wear
Pregnant women used to hide themselves in loose clothing that looked like pillow cases or hand me downs from anyone because they felt that since their body was going out of shape, there was no need to be fashionable. Today’s mom’s to be think otherwise. Why not have clothes that suit your body during these months? Designers have come up with such clothes that are comfortable and can be worn to work too, with moms to be feeling on top of the world.
Attractive Wear
UK based Mothercare is marketing its product in leading stores and Pune too has its own local brand under the name Uzazi. Plans are on to target the metros and then move on to the cities because women no longer want to hide their pregnancy like they used to. They still want to wear jeans and all the other evening gowns that they used to. So companies like 9months have a collection of work wear, weekend wear and party wear! Be in fashion even in pregnancy is the message!