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ENTREPRENEURSHIP - ONLINE 
Lesson 2 - Women Entrepreneurs

Dr. J Vasanthakumari is an executive director of a public limited company. Her various duties include motivating the employees, conducting orientation and awareness programmes and imparting self-development training amongst various other things.

She has further responsibilities as a Managing Trustee of an NGO.

She is a member of various entrepreneurial organisations and plays an active part in helping women set up their own business units.

WOMEN ENTREPRENEURS

A country's economic progress is directly related to the number of its entrepreneurs. Women's participation as entrepreneurs is comparatively a recent phenomenon in India and they constitute only 10% of the total number of entrepreneurs in our country.

Women entrepreneurs may be defined as "woman or a group of women who initiate, organize and run a business enterprise".

In spite of the encouragement given by the Government and other developmental agencies, the progress of entrepreneurship development among women is not satisfactory. The following are the some of the factors affecting women entrepreneurship:

1. PSYCHOLOGICAL FACTORS:

A. Lack of Empowerment
B. Poor risk taking ability
C. Low self-image
D. Role Conflict
E. Poor Salesmanship

2. SOCIAL FACTORS:

A. Male dominated society
B. Lack of Social recognition
C. Inability to make social contacts
D. Restriction on mobility
E. Discrimination in upbringing


3. TECHNICAL FACTORS:

A. Lack of Education
B. Lack of project idea
C. Lack of process know-how

4. ECONOMICAL FACTORS:

A. Inability to provide collateral security
B. Negative attitude of banks & financial institutions
C. Inordinate delays in the release of loans

CLASSIFICATION OF ENTREPRENEURS:

Clarence Danhof, an American anthropologist classified entrepreneurs in the following four categories:

I. Innovating Entrepreneurs are the ones who introduce something new into the economy as a new product, a new technique of production, open a new market, exploit a new source of raw material or reorganize the whole enterprise.

II. Imitating Entrepreneurs are persons who watch very carefully the results of innovations started by the innovating entrepreneurs and readily implement the successful innovations in their own enterprises. The imitating entrepreneurs too play a significant role in economic development of a country and they also enjoy more or less the same benefits as the innovating entrepreneurs.

III. Fabian Entrepreneurs neither have the will to introduce new things nor to adapt new methods or techniques innovated by others. The running of the enterprise is determined by customs, religion, and traditions, past practices of their predecessors.

IV. Drone Entrepreneurs are inert, traditional and struggle to exist and not to grow and expand. These entrepreneurs refuse to bring any change in the techniques of production or adopt new innovations even if they have to suffer losses.

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