Generating ideas from market sources can be done through Brainstorming, Reverse Brainstorming which is similar to brainstorming except that criticism is allowed here, interviewing consumers, checklist method in which a new idea is developed through a list of related issues or suggestions, maintain a small notebook that easily fits in the pocket and record ideas during the day and at the end of the month a list of the best ideas is developed, scientific methods which includes principles and processes, conducting observations and experiments and validating the hypothesis, Big dream approach in which case the entrepreneur dreams about the problem and its solution - thinking big, by creative listening this is an essential feature of group behavioral technique- most people in business are taught to talk, very few are taught to listen.

From the above we have seen that the starting point for any successful new venture is the basic product or service to be offered. An idea can be either generated internally or externally through various techniques. Some techniques are structured while others are designed. The sources of new ideas range from the comments of consumers to changes in government regulations and evaluation of competitors' products. Entrepreneurs can pick up new venture ideas by observation also. Once the idea or group of ideas is generated, the planning and developing processes begin. If more ideas emerge, they must be evaluated and screened.

Opportunity Identification Skill