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Tuesday, 15th April, 2003
Lesson 10 - Hints on making a good first impression:
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Introduction of the Host
N. Rajesh Kumar, a graduate in Commerce, has over 20 years of field experience including 5 years of handling a Profit Centre and a couple of years of International Selling experience. He started his career as a Sales Executive and in a short span of time, was given the responsibility of handling the entire Country. Having started his sales career at a very early age he has had opportunities of working for different companies in
various industries like - Telecom, Office Automation and Computer Networking.
He has been conducting Training Programmes on Professional Selling Skills (PSS) for over 8 years now, based on his vast practical experience.
About the Class - Monthly
1.Remember, the customer is not interested in you, your products
or your company - he is merely interested in what you can do for him.
2.Some salespeople feel more comfortable offering to shake hands
with the customer on the way out rather than on the way in. This is a
decision entirely for each individual.
3.Don't smoke unless the customer smokes and offers you one.likely
to add further fuel to the fire.
4. If you wish to compliment the customer on his premises, staff
or accomplishments, make sure that it is sincere. The best kind of compliment
is the one that is quoted from a third party whom the customer respects
and admires. However, be wary of flattery.
5. Communicate at eye level. If you are ever in the situation where
your buyer is much smaller than you are or vice versa, try to maneuver
yourself and the buyer into a position where you are communicating on
the same level. If you have to stand, keep well back from the buyer and
the difference in height will not seem so apparent.
6. Don't be a bearer of bad news. Customers will have enough problems
to deal with without any additional burdens.
Talking the right MAN:
There is an
expression used in selling. "Contact the MAN - the person with Money,
Authority and Need. We have
all made the mistake of giving superb presentation, only to be told 'This
looks pretty good - I'll have
a chat with my boss when he gets back on Friday'.
There are many ways to get around
this. Try one of the following:
'Mr. Customer, are you the person
who will be making the final decision on this?'
"Will you be making the
decision on your own or should we invite somebody else in the discussion?'
'Assuming that my proposal in
acceptable, Mr. Customer, will you be signing the order?
"Apart from you, Mr. Customer,
who else are there in the decision making panel'?
Queries on this lesson?
Mail us at onlinesellingskills@sitagita.com
or write
to us Onlinesellingskills, Sitagita Com Ltd.,
47, Chamiers Road, Chennai - 600 028.Courtesy: Institute of PSS,No.14-A, Natesan Nagar,
Alapakkam Main Road, Chennai - 600 116. Tel: 044-476 7299 Mobile: 98400-40444.
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